Cited pulls the exact language ChatGPT, Gemini and Perplexity use to describe your company to job seekers — then scores it across four employer-brand vitals.
Brand health
Northwind Labs · Q3 2026
Four vitals
Every Cited report distills thousands of AI responses into four employer-brand vitals — the same ones your CHRO and CMO both care about.
How often AI systems surface your brand for candidate-intent prompts.
The emotional tone AI models use when describing your workplace.
Where you stand versus the peers you're actually compared against.
Whether your narrative in AI answers is improving, flat, or fading.
"Candidates are asking ChatGPT about us before they hit apply. Cited is the first tool that shows us what it's actually saying — and gives us something to fix."
Head of Talent Brand · Series C fintech
One report. Four vitals. A prioritized list of what to fix — delivered in under two weeks.
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